ADvanced Targeting
& Analytics
144+ Million Targeting Parameters
Find the audience others can’t.
With more than 144 million targeting parameters, Cybermagick can identify audiences with an extraordinary level of precision. Demographics, location, interests, device behaviour, app usage, search activity, and countless other signals can be combined to create highly specific audience profiles.
From broad market targeting to exceptionally niche audiences, the question isn’t whether we can find your audience — it’s how precisely you want to define it.
Real-Time Targeting
Target what is happening right now.
Traditional audience data can tell you what someone did yesterday, last week, or last month. Cybermagick works differently.
Our query-based system evaluates available targeting signals at the moment an ad is delivered, allowing campaigns to respond to what is happening now rather than relying solely on historical audience profiles.
That means your targeting can remain dynamic, current, and relevant — across the entire device rather than being confined to a single app, account, or advertising ecosystem.
Beyond the Usual Targeting
Some of the most valuable prospects are the hardest to reach: people who already use a competitor’s app, service, or search ecosystem and have no reason to look elsewhere.
Cybermagick can target audiences based on competitor app usage, search behaviour, and other highly specific signals, allowing brands to reach potential customers who conventional acquisition strategies often struggle to identify.
Don’t wait for them to search for you. Reach them where they already are.
Hyper-Targeting
The power isn’t simply in having millions of parameters. It’s in combining them.
A campaign can be refined across multiple dimensions simultaneously. From age, gender, and location to interests, behaviour, device activity, and highly specific contextual signals.
The result is targeting that can move from “people interested in sports” to an audience defined with extraordinary precision.
More relevant users. Less wasted reach.
Targeting that Becomes Intelligence
The same depth of signals available for targeting can also provide valuable analytical insight.
Cybermagick can report on campaign and audience behaviour, including engagement indicators such as how long a user looked at an advertisement, helping brands understand not only whether an ad was delivered, but how audiences interacted with it.
This data can be used to refine audience selection, evaluate creative performance, and continuously improve campaign effectiveness.
Real-Time Analytics
Turn audience signals into better performance.
Every campaign creates opportunities to learn.
By analysing available audience and engagement signals, clients can identify which audiences respond, which creative performs, and where campaign performance can be improved. Targeting and analytics therefore work together as a continuous feedback loop:
Identify → Reach → Measure → Refine.
The result is a campaign that becomes increasingly precise as performance data accumulates.
Query-Based, Not Account-Based
Cybermagick’s targeting architecture is query-based rather than dependent on maintaining a conventional audience database.
Targeting queries are made when the campaign is being delivered, allowing the system to identify relevant users in real time without requiring Cybermagick to maintain a persistent store of individual targeting profiles.
This architecture supports our ability to operate across markets while giving clients access to targeting that is dynamic, responsive, and exceptionally granular.
Targeting that Leaves Bots and Invalid Traffic Behind
Real users behave like real people.
Highly specific behavioural targeting can provide an additional advantage: audiences must actually match the requested signals.
When campaigns are built around genuine human behaviours, interests, usage patterns and contextual activity, artificial traffic that does not exhibit those behaviours naturally falls outside the requested audience.
The more precisely you define the audience, the harder it becomes for irrelevant traffic to qualify.
